Text Marketing 101 for Land Investors by Callan Faulkner – Master the Future of Land Deal Generation
The Text Marketing 101 for Land Investors by Callan Faulkner course is a complete step-by-step guide to mastering one of the most powerful and cost-effective marketing methods available to real estate professionals today. This course is designed specifically for land investors who want to automate lead generation, improve communication efficiency, and close more deals by leveraging text marketing strategies.
Through a six-part video training series totaling more than 2.5 hours of content, Callan Faulkner—founder of REI Optimize and a seasoned land investor—teaches how to implement a scalable and compliant text marketing system that drives measurable results. The program breaks down every aspect of running successful text campaigns, from building the right list to crafting messages that convert and integrating automation tools for maximum efficiency.
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Text Marketing 101 for Land Investors – About This Course
Unlike conventional direct mail or cold-calling approaches, text marketing offers unmatched speed, affordability, and engagement. With Callan’s hands-on instruction, students learn to use Launch Control, one of the most advanced SMS platforms for real estate marketing. Each module builds toward helping learners develop a system that can generate high-quality land leads, qualify sellers efficiently, and convert opportunities into profitable transactions.
This isn’t just a marketing course—it’s a comprehensive blueprint for building a modern, automated land investing business using data, communication psychology, and cutting-edge tools.
Why It Matters
In an increasingly competitive land investing market, speed and precision define success. The Text Marketing 101 for Land Investors by Callan Faulkner course matters because it offers a practical, modern approach to finding and closing land deals in record time.
Traditional marketing methods like direct mail campaigns are effective but slow, expensive, and difficult to track. In contrast, text marketing provides instant communication, measurable results, and lower costs—all while maintaining personal engagement with prospects. However, without the right strategy, even the best tools can fail. That’s where this course makes the difference.
Callan Faulkner bridges the gap between theory and application. As both a marketing strategist and land investor, she understands how to merge automation, compliance, and sales psychology into one cohesive system. The course emphasizes that success with text marketing isn’t about blasting messages—it’s about sending the right message to the right person at the right time.
By the end of the course, learners understand how to combine data sourcing, message personalization, and CRM integration to create a sustainable and ethical marketing system that consistently produces high-quality leads. In short, this course matters because it teaches you how to work smarter, not harder, in an ever-evolving real estate landscape.
Key Benefits of Joining the Course
The Text Marketing 101 for Land Investors by Callan Faulkner course provides tangible, measurable benefits for both new and experienced investors. Participants gain:
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Complete System Setup Guidance: Learn to use Launch Control from scratch—covering campaign setup, templates, automations, and tracking.
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Time and Cost Efficiency: Replace costly direct mail with faster, cheaper, and more trackable text marketing campaigns.
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Proven Strategies for High Engagement: Discover how to write messages that trigger replies, maintain interest, and convert leads into active deals.
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Comprehensive Data Management Training: Learn how to pull lists from DataTree, skip trace using Direct Skip, and organize leads effectively.
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CRM Integration and Workflow Automation: Understand how to move leads seamlessly into systems like FreshSales through Zapier for better management.
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Risk-Free Compliance Techniques: Learn how to avoid spam violations and litigation risks while staying compliant with texting regulations.
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Professional VA Hiring Framework: Gain insights into finding, training, and managing Virtual Assistants (VAs) to scale your texting operations.
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Actionable Templates and Scripts: Access message templates, drip automation settings, and conversation flows that convert prospects into sellers.
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Step-by-Step Process for Scaling: Learn how to measure success, optimize response rates, and scale your campaigns effectively.
These benefits combine to form a professional-grade system for identifying, qualifying, and acquiring land deals faster and more efficiently than ever before.
Skills and Knowledge You Will Gain
The Text Marketing 101 for Land Investors by Callan Faulkner course equips learners with both technical expertise and strategic insight. Participants develop a deep understanding of every stage of text-based marketing for land investing:
1. Building and Managing Lead Lists
Learn how to extract high-quality data from sources like DataTree or PropStream, perform skip tracing with Direct Skip, and filter lists for target precision.
2. Launch Control Platform Mastery
Understand the Launch Control interface, from creating campaigns and choosing area codes to managing message templates, drip automations, and delivery stats.
3. Crafting Effective Marketing Messages
Master the art of writing compelling, compliant text messages that encourage engagement. Learn how to use spinners and keyword variations to keep messages fresh and natural.
4. Campaign Optimization and Automation
Set up drip sequences, automate follow-ups, and measure deliverability. Discover how to maintain conversational tone while managing large-scale outreach efficiently.
5. Legal and Compliance Awareness
Understand how to avoid litigators, identify blacklisted numbers, and ensure compliance with texting laws and opt-out procedures.
6. Sales Psychology and Communication
Learn when to transition from text to phone calls, how to qualify leads, and how to deliver offers with confidence and clarity.
7. CRM Integration and Lead Tracking
Discover how to sync your campaigns with a capable CRM through automation tools like Zapier, ensuring no opportunity is lost.
8. Team Management and Scaling with VAs
Gain the skills to hire, train, and track performance metrics for Virtual Assistants. Learn to delegate tasks like lead management, follow-ups, and data entry.
9. Using Data Analytics for Improvement
Learn how to monitor key performance indicators (KPIs) like reply rate, conversion ratio, and text-to-deal performance to refine your strategy over time.
By the end of this course, students have a full, repeatable framework for running professional text marketing operations, capable of generating consistent leads for their land investment business.
Who This Course Is Designed For
The Text Marketing 101 for Land Investors by Callan Faulkner course is built for real estate professionals and investors at all stages of their journey. It’s ideal for:
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New Land Investors: Those seeking a faster and more affordable way to find motivated sellers without relying solely on mail campaigns.
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Experienced Investors: Professionals looking to scale their acquisition pipeline through automation and data-driven decision-making.
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Real Estate Entrepreneurs: Individuals who want to integrate text marketing into broader acquisition strategies to diversify lead sources.
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Virtual Assistants and Team Managers: Those who handle communication, lead qualification, or CRM management for investment firms.
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Marketing Specialists in Real Estate: Professionals who want to enhance their digital skill set and implement high-converting outreach systems.
Whether you’re a solo investor or managing a growing acquisitions team, this course provides the tools, structure, and confidence to elevate your marketing performance and scale your land business efficiently.
About the author
Seth Williams
Seth Williams is the Founder of REtipster.com – an online community that offers real-world guidance for real estate investors.
Callan Faulkner
Callan Faulkner is a land investor and founder of REI Optimize. REI Optimize is a consulting and training company for real estate investors looking to scale to 7 figures and beyond. They implement lead generation strategies, systems, and automations to save time, fill the pipeline, and set the foundation for growth in business and life.
Final Thoughts
The Text Marketing 101 for Land Investors by Callan Faulkner is a practical, results-oriented course that bridges the gap between traditional real estate marketing and modern automation. By combining her expertise in both land investing and digital strategy, Callan delivers a system that saves time, reduces cost, and increases deal flow—all while maintaining professionalism and compliance.
This program is more than just a set of tutorials—it’s a comprehensive blueprint for success in today’s data-driven real estate world. With hands-on guidance, real-world examples, and proven workflows, you’ll gain the tools to communicate effectively, manage leads effortlessly, and close profitable deals faster than ever before.
If you’re ready to modernize your marketing strategy, streamline your processes, and take your land investing business to the next level, now is the time to act.
👍Enroll in the Text Marketing 101 for Land Investors by Callan Faulkner today — and start converting conversations into cash-flowing land deals.
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