Signature Menus That Sell by Heather Terveen – Turn Your Med Spa Into a Premium Brand

The Signature Menus That Sell by Heather Terveen course is a transformational business program designed for medical spa owners and aesthetic practice leaders who want to elevate their brand, attract premium clients, and multiply revenue without relying on complicated funnels or expensive hires.

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Signature Menus That Sell – About This Course

Built around Heather’s proven frameworks—the CBS Menu Framework, CARES Selling System, and Authority Funnel—this program teaches how to package existing services into irresistible, high-ticket signature solutions priced between $3,000 and $10,000.

Rather than chasing one-off treatments or offering endless discounts, you’ll learn how to design comprehensive patient experiences that deliver superior results, foster loyalty, and increase profitability.

Through step-by-step training, menu templates, and bonus resources, Heather walks you through the exact process she’s used to help hundreds of med spa owners move from $30K months to consistent six-figure months—all while creating a practice that stands out as the go-to destination in its market.

You’ll also gain lifetime access to expert-led workshops, done-for-you menu templates, and plug-and-play descriptions from real client examples—ensuring you can immediately implement everything you learn.

This course isn’t just about better marketing; it’s about transforming your service menu into a powerful business engine that drives sustainable, high-margin growth.

Why It Matters

In an increasingly saturated med spa industry, many practices compete on price, promotions, or the latest technology—only to find themselves overworked and underpaid. The Signature Menus That Sell by Heather Terveen course addresses this exact problem by helping business owners shift from transactional services to transformational, value-driven packages.

Generic service lists make your practice interchangeable with competitors, leading to constant discounting and lower margins. Signature menus, on the other hand, position your business as an authority brand, offering clear, outcome-based solutions that patients are willing to invest in.

This matters because premium clients aren’t shopping for price—they’re shopping for trust, expertise, and transformation. By learning how to design, price, and present signature offers, you’ll stop chasing new leads and start cultivating long-term, loyal patients who see your practice as essential to their self-care and confidence journey.

Ultimately, this course teaches you how to sell without selling—by creating packages that naturally communicate value, build credibility, and inspire action.

Key Benefits of Joining the Course

The Signature Menus That Sell by Heather Terveen course delivers a holistic business transformation built around brand differentiation, patient experience, and revenue expansion.

1. Build a Premium Signature Menu
Reconstruct your current service list into high-value, branded packages that command premium pricing while reflecting your expertise.

2. Double or Triple Your Average Patient Value
Learn to bundle complementary treatments into comprehensive solutions that produce superior outcomes—and higher transaction values.

3. Become the Go-To Provider in Your Market
With the Authority Funnel, you’ll position your med spa as the top choice for discerning patients who value expertise and consistency.

4. Competition-Proof Your Practice
Say goodbye to being price-shopped or compared to competitors. Your new menu design will clearly differentiate your offerings as one-of-a-kind.

5. Simplify Sales with the CARES Selling System
Replace awkward consultations and pushy sales tactics with an effortless conversational system that turns inquiries into premium commitments.

6. Cultivate Lifelong Patient Loyalty
Implement Heather’s Patient 365 Process to transform satisfied clients into lifelong ambassadors who drive referrals and repeat visits.

7. Confidently Raise Prices Without Resistance
Use the Pricing Sweet Spot Matrix to set prices that align with value perception and market positioning—no more discount traps.

8. Access Proven Templates and Real Examples
Leverage done-for-you menu descriptions and plug-in content based on successful client transformations to save time and eliminate guesswork.

9. Achieve Sustainable Profitability
With structured systems, high-ticket offers, and loyal patients, you’ll build a business that generates predictable income and lasting impact.

Skills and Knowledge You Will Gain

By completing Signature Menus That Sell by Heather Terveen, you will acquire the strategic, psychological, and operational skills required to scale your practice beyond standard service-based growth.

1. Signature Offer Creation
Learn how to identify your most in-demand treatments and combine them into branded, results-oriented packages that captivate premium buyers.

2. Value-Based Pricing Mastery
Gain expertise in pricing psychology to confidently raise rates while ensuring your packages remain both irresistible and profitable.

3. Consultative Sales Communication
Through the CARES Selling System, develop conversational frameworks that foster trust, empathy, and excitement without feeling salesy.

4. Brand Positioning Strategy
Understand how to build authority, differentiate your med spa, and create a magnetic presence that attracts ideal clients.

5. Marketing Funnel Optimization
Implement the Authority Funnel to streamline lead generation, nurture interest, and position your offers as the obvious choice.

6. Patient Experience Design
Craft seamless journeys that make patients feel cared for at every touchpoint—turning one-time buyers into brand advocates.

7. Copywriting for Conversions
Utilize Heather’s Menu Description Bank to write compelling service descriptions that highlight transformation, not just treatment.

8. Revenue Planning and Metrics
Learn how to forecast, measure, and scale your sales performance using key benchmarks tied to patient value and retention.

9. Signature Program Expansion
Transform existing services like weight loss, HRT, or wellness offerings into premium signature programs that add new revenue streams.

Each skill builds toward the ultimate goal: mastering the art of creating a competition-proof med spa brand that grows on value, reputation, and results—not discounts.

Who This Course Is Designed For

The Signature Menus That Sell by Heather Terveen course is ideal for:

• Female Med Spa Owners and Aesthetic Practice Leaders: Professionals ready to refine their offers and scale strategically while maintaining work-life balance.

• Established Clinics and Busy Teams: Practices already achieving steady sales but ready to shift from volume-based operations to quality-driven profitability.

• Practitioners Seeking Premium Positioning: Aesthetic providers who want to be known as the “go-to expert” in their market rather than one of many competitors.

• New or Expanding Entrepreneurs: Business owners transitioning into medical aesthetics who want to launch with strong branding and structured high-ticket offers.

• Sales-Challenged Teams: Clinics where staff are skilled at treatments but uncomfortable or ineffective at presenting larger packages.

This course is designed for those who believe in transformation over transaction—for leaders who want to build a sustainable, fulfilling business around excellence, results, and genuine care.

Final Thoughts

The Signature Menus That Sell by Heather Terveen is more than a marketing course—it’s a blueprint for transforming your med spa into a high-performing, premium brand. By mastering Heather’s frameworks—the CBS Menu Framework, CARES Selling System, and Authority Funnel—you’ll learn to design offers that naturally sell themselves, attract loyal patients, and multiply profits without burnout or complexity.

Heather’s methodology has already helped hundreds of med spa owners redefine their businesses—moving from underpriced, overscheduled practices to six-figure months built on premium experiences. Her insights combine communication science, pricing psychology, and patient empathy to create a proven, repeatable system that fuels sustainable success.

If you’re ready to attract dream patients, command higher prices, and finally run a med spa that reflects your expertise and ambition, now is your time to act.

👍Enroll in the Signature Menus That Sell by Heather Terveen today—and start building a business that’s as exceptional as the results you deliver.