Uncategory by Xanthe & Lois – Ultimate Messaging Sprint For Digital Download!
Uncategory by Xanthe Appleyard & Lois Mckenzie is a 5-week, high-impact live experience that helps founders, creatives, and industry leaders stop “fitting in” and start defining the category around their work.
Instead of chasing trends or shouting louder on social, Uncategory builds a marketing language bank—a living system of truths, counterpoints, and cultural tensions—so your message carries its own momentum. You’ll crystallize what you refuse to water down, architect a movement around it, and design an ecosystem that spreads your message without the content treadmill.
Uncategory by Xanthe Appleyard & Lois Mckenzie Free Download – Includes Verified Content:
How to utilise this space watch this first – Free Download Video Sample:
PDF Sample – Marketing language bank Uncategory Notion dashboard, watch here:
Why This Course Matters
Traditional positioning asks, “How do you stand out?” Uncategory flips the script: “What do you stand for, fully and undeniably?” When you lead with core truth, comparison dissolves, collaborators emerge, and your language becomes the reference point others quote.
This program matters if you’ve ever felt:
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Too big: your ideas lose power when you try to “explain.”
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Too similar: your words sound like everyone else’s.
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Too bold (without clarity): strong takes that don’t quite land.
Uncategory resolves this by pairing precise articulation with cultural momentum and pull-based visibility, so your message is unmistakable—and effortlessly scalable.
What You’ll Learn
Across three phases, you’ll construct a message that leads a conversation—not just a campaign. You will learn to:
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Unearth the defining truth your business is built on.
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Write the one-sentence manifesto that makes your work inevitable.
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Craft counterpoints and sharp POVs that cut through noise.
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Map the cultural tension that makes your message urgent now.
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Identify invisible forces (norms, guilt, fear) keeping audiences stuck—and dismantle them.
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Design a place to land: a visibility ecosystem that pulls, not pushes.
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Build community around belief, so people carry your message when you’re resting.
By the end, you’ll have a messaging system that scales across content, offers, launches, and partnerships—without diluting your voice.
Program Curriculum (5 Weeks)
Phase 001 — The Core Truth (Hosted by Lois)
Go beneath tactics to the belief architecture powering your work. You’ll define:
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The defining truth and the one-sentence manifesto.
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A counterpoint that adds weight and contrast.
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3–5 leadership POVs that sharpen authority.
Outcome: a crisp language spine that aligns every asset you create.
Phase 002 — The Cultural Shift (Hosted by Lois & Xanthe)
Turn messaging into movement. You’ll map:
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The real reason your audience hasn’t leapt (deeper than objections).
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The invisible forces holding them back (industry scripts, shame, fear).
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The wider cultural tension that makes your message timely.
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Where the conversation gets stuck—and how to break it open.
Outcome: a narrative frame that converts audience friction into forward motion.
Phase 003 — The Place to Land (Hosted by Xanthe)
Build the ecosystem your message deserves. You’ll design:
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A values-led visibility system that sustains attention without 24/7 output.
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Community mechanics that make your ideas shared language.
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Content as catalyst (not currency): pieces that invite dialogue and decisions.
Outcome: an extensible platform where your message spreads while you stay grounded.
Live Workshops & Feedback
Deep-dive workshops, real-time critique of your drafts (“is this too bold?”), and pattern-spotting across peers—so you gain months of clarity in weeks.
Templates & Resources
Frameworks, messaging breakdowns, writing prompts, and conversation maps you’ll revisit as your body of work evolves.
Community Container
An intentional space with founders and creatives who are defining (not chasing) their market language—no algorithms, just momentum.
Key Benefits of Joining
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Message that moves without you: words that hold power on sales pages, podcasts, decks, and DMs.
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A lens that sharpens everything: every asset gains a throughline; decisions get faster.
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Category creation, not differentiation: stop “standing out”; start setting the standard.
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Visibility that doesn’t drain you: a pull-based system that compounds even while you rest.
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Confidence in your thinking: unshakeable self-trust replaces second-guessing.
Ideal Audience for This Course
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Founders, consultants, and creative leaders bored of performative content.
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Visionaries whose work feels “too big” for standard positioning.
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Brands entering or redefining a space who need category-level language.
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Teams tired of discounting nuance for digestibility—and ready to be undeniable.
About the Instructors
Lois Mckenzie — Strategist in communication and conversion messaging who merges creative writing with revenue outcomes. Lois helps leaders “say the thing that moves people,” tracing big ideas back to lived beliefs—and writing them into market-shaping clarity.
Xanthe Appleyard — Expert in online leadership and cultural visibility. Xanthe builds unmissable presence without 24/7 performance, creating systems where messages turn into movements and demand remains steady without algorithmic burnout.
Final Thoughts
Uncategory by Xanthe Appleyard & Lois Mckenzie isn’t more content advice—it’s a messaging revolution. You’ll replace reactive marketing with intentional momentum, build community around what you believe, and craft language that becomes currency in your space.
When your message is unmistakable, sales feel obvious, content becomes effortless, and your audience stops comparing—because they’re not looking for “alternatives.” They’re looking for you.
👉Claim your category with Uncategory – join the 5-week sprint and build a message the market can’t ignore.
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