The Design Industry Playbook by James Martin

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Why This Course is Different

The Design Industry Playbook by Made By James is not just another design guide—it’s a behind-the-scenes roadmap from a world-class logo and brand designer who has spent years mastering the creative industry. Unlike generic courses, this playbook offers raw, practical advice based on real experiences, client projects, and the daily challenges designers face. You’ll gain insights into both the creative process and the business side of design, helping you navigate the industry with confidence and authenticity. This course bridges the gap between creativity and professionalism, giving you actionable strategies to thrive as a designer.

The Playbook Has Four Main Sections:

1. THE 4 Pillars that Make a Complete Designer

You’ll explore the essential pillars that every designer needs to succeed. These core areas will help you create a well-rounded design career, ensuring growth and stability.

2. Creative Defense – A Designer’s Guide to Attracting, Retaining, and Thriving with Clients

With this module, you’ll set boundaries, create epic client experiences, execute super smooth projects, and run your business like a badass pro—without running yourself into the ground.

3. Creative Offense – A Designer’s Guide to Owning Your Creativity and Making Money Beyond Client Work

Balance the hustle of client work with building your own brand. Not only does this protect you from de-energising work, it also boosts your revenue streams so that you’re not just trading time for money. More creativity, more cash, more balance.

4. Trick Plays – Advanced Tactics to Scale Your Design Business

Learn advanced tactics to scale your design business, automate growth, master client networking, upsell through partnerships, and learn how to prepare for a job interview if the time ever calls for it.

What You’ll Learn

By enrolling in The Design Industry Playbook, you will discover:

• Industry Secrets: Proven tips on client management, branding, and building lasting relationships.

• Creative Process Insights: Step-by-step breakdowns of how to approach design projects effectively.

• Business Strategies: Learn how to price your work, pitch ideas, and create a sustainable design career.

• Personal Branding: Understand how to stand out in a crowded market and position yourself as a professional.

• Mindset & Growth: Build resilience, confidence, and adaptability to succeed in a competitive field.

Who Should Take This Course?

This course is designed for:

• Aspiring designers who want a clear entry path into the creative industry.

• Freelancers looking to improve client relationships and scale their business.

• Established creatives who want fresh insights into branding and industry trends.

• Anyone passionate about design who wants to combine artistry with professional success.

If you want an honest, experience-driven guide to thriving in the design world, The Design Industry Playbook is the perfect choice.