The Story Telling Workshop by Seth Godin & Bernadette Jiwa – Instant Download!

The Story Telling Workshop is an online training program co-taught by Seth Godin and Bernadette Jiwa designed to help professionals, creatives, and anyone who wants to deepen their ability to tell compelling stories. The course is built around frameworks and principles of narrative craft (such as the 5 C’s: Context, Catalyst, Complication, Change, Consequence), combined with practice prompts, peer feedback, and expert coaching.

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The Story Telling Workshop by Seth Godin & Bernadette Jiwa – Overview of This Course

The structure is paced (often over about 30 days), delivering lessons, writing exercises, prompts, and community interaction in discrete modules. The aim is not just to teach theory, but to enable you to write, revise, share, and feel confident in your storytelling voice. You learn to use story as a tool to connect, persuade, and influence—whether in marketing, leadership, branding, creative work, or personal storytelling.

Why Should You Choose This Course?

You should choose The Story Telling Workshop if you are searching for long-tail writing or marketing goals like “how to develop storytelling frameworks for brand storytelling that resonate emotionally” or “how to build authentic story voice to engage audiences in content marketing or leadership communication.”

Many people in marketing, leadership, or creative fields know that storytelling is important but struggle to structure stories well or to write stories that move people rather than just inform them. This workshop offers proven frameworks (e.g. the 5 C’s) plus guided practice so you don’t stay stuck in good enough, but push into great story craft.

Another reason to choose this course is its strong community and feedback loop. Writing and storytelling improve dramatically when you iterate and receive feedback. This program emphasizes writing prompts, sharing work, and participating in shared critique. It’s ideal for learners who want accountability and growth rather than isolated learning.

Also, Seth Godin’s reputation for teaching creative leadership and Bernadette Jiwa’s skill in story crafting make this workshop especially compelling. Their teaching style emphasizes clarity, purpose, and emotional connection. If your goal is “how to tell stories that both motivate and persuade without sounding manipulative”, this workshop is designed for that balance.

What You’ll Learn

By completing The Story Telling Workshop, you will acquire these skills and competencies:

• Story Structure and Frameworks
  Learn and internalize frameworks like the 5 C’s — Context, Catalyst, Complication, Change, Consequence — which help organize narrative flow and emotional arc. You’ll learn how to identify these parts in your stories and apply them to both fiction-style narratives and non-fiction or brand stories.
• Voice, Tone, and Authentic Expression
  Gain confidence in your own voice. You will practice writing in ways that feel true to your identity and that connect with your audience sincerely rather than generically. You’ll experiment with tone, vulnerability, and perspective to make your writing resonant.
• Observation and Story Finding
  Skills in noticing everyday moments, selecting details that matter, finding story ideas in ordinary scenarios, and turning them into narrative content that communicates meaning.
• Emotional Impact and Audience Connection
  Learn how to evoke emotion in readers or listeners—not through hyperbole, but through structure, empathy, and the inclusion of the right details that make stories memorable and moving.
• Writing Practice and Iteration
  You’ll engage in writing prompts, revise your drafts, receive peer feedback, and refine your work. This process supports deeper learning than just reading frameworks or watching lectures.
• Storytelling for Multiple Contexts
  Whether you are using stories in marketing, leadership, content creation, branding, presentations, or personal narratives, you’ll learn how to adapt techniques according to your goal. Which details to emphasize, how much structure to use, how to pace.
• Clarity & Simplicity in Narrative Craft
  Skills to strip away what doesn’t matter, focus on what resonates, avoid confusing or cluttered stories, write with clarity so that impact is clear.
• Confidence to Share and Publish
  By the end, you’ll be more willing to share your stories publicly—on your blog, social media, in talks, or in professional settings—because you’ll have practiced enough to feel informed about your approach and structure.

Who Should Take This Course?

The Story Telling Workshop is suitable for:

• Entrepreneurs, marketers, brand strategists who want to use storytelling to build trust, differentiate, and deepen customer engagement.
• Writers, content creators, bloggers, and anyone who wants to improve narrative voice and story construction.
• Leaders, managers, educators, or change-makers who need to communicate vision, values, or change effectively through stories.
• Creatives and artists who want to capture emotional truth and personal narrative and share it with impact.
• Professionals transitioning into writing, public speaking, or those who need to tell stories as part of their work (e.g. in branding, marketing, nonprofit, advocacy).
• Anyone aiming for long-tail outcomes such as “how to build storytelling skills that enhance brand authority over time”, “how to engage audiences through narrative in content marketing consistently”, or “how to use stories to lead teams, influence change, or inspire others.”

Conclusion

Storytelling is a timeless art that, when practiced with intention and structure, transforms ideas into impact. The Story Telling Workshop offers frameworks, authentic voice, emotional depth, and community feedback—all the elements needed to craft stories that change minds and move hearts. By completing this course, you will gain long-term capabilities such as “how to structure stories that resonate emotionally with audiences”, “how to build your voice and narrative style for consistent storytelling”, and “how to use stories in branding, leadership, or content creation to increase influence and clarity.”

Unleash your storytelling potential — enroll in The Story Telling Workshop today and begin crafting stories that leave a lasting impact.