The $65.5 Million Secret: Build a Business Worth Selling – Even If You Never Sell It
The $65.5 Million Secret – Build a Business Worth Selling (Even If You Never Do) by John Ratliff and Joe Polish is a transformative program for entrepreneurs who want to maximize the value of their business—whether or not they ever intend to sell it.
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About This Course
The $65.5 Million Secret
reveals the strategies, financial structures, and hidden levers that can turn an ordinary company into a premium, acquisition-ready asset. Through practical frameworks and proven insights from real multi-million-dollar exits, John and Joe show how to build a business that creates freedom, wealth, and long-term success.
The program is inspired by John Ratliff’s remarkable story—growing and selling his company for 14x EBITDA, far beyond the industry average of 3–4x. You’ll learn not only how he achieved this exceptional outcome but also how to apply the same principles to your own business to multiply its value.
Why It Matters
For most entrepreneurs, the ultimate wealth creation event happens not during years of hard work, but at the moment they sell their business. Yet, very few prepare for it properly.
This course matters because it teaches you how to run your business as if it were always for sale—a mindset that leads to stronger systems, smarter teams, and greater profitability. Even if you never sell, this approach transforms how you think about value, scalability, and long-term growth.
You’ll gain the rare insights that most business owners never learn until it’s too late:
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How to structure your business to attract high-value buyers.
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The critical mistakes entrepreneurs make when selling.
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How to uncover the hidden “Rembrandts in your attic” — assets that buyers will pay a premium for.
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Why preparing for an exit from day one gives you control, freedom, and financial independence.
Key Benefits of Joining the Course
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Unlock Strategic Value: Learn to identify and maximize the unique assets within your business that dramatically increase valuation.
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Build for Freedom: Discover how to structure your company so it can thrive without your daily involvement.
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Avoid Costly Mistakes: Understand common pitfalls that derail sales and how to avoid them.
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Master Exit Timing: Learn when and how to plan your exit for maximum profit and minimum stress.
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Expert-Led Insights: Access actionable strategies from John Ratliff and Joe Polish—leaders who’ve mastered business growth, acquisition, and high-value exits.
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Long-Term Impact: Create a scalable, sellable business model that enhances value even if you never sell.
By the end, you’ll be equipped to turn your business into an asset that works for you, not the other way around.
Skills and Knowledge You Will Gain
After completing this course, you’ll have both strategic insight and practical frameworks to elevate your business valuation and leadership mindset.
You will learn how to:
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Assess and increase your company’s enterprise value.
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Think like an acquirer and structure your business accordingly.
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Differentiate between financial and strategic buyers.
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Calculate multiples and use EBITDA effectively.
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Find, attract, and negotiate with potential buyers.
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Identify hidden assets that enhance perceived value.
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Build a leadership team that adds credibility and resilience.
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Prepare emotionally and financially for life after an exit.
These lessons ensure that you are ready for your wealth creation event—and can confidently engineer it on your terms.
Who This Course Is Designed For
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Entrepreneurs and Founders who want to build a sellable, scalable, and high-value company.
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CEOs and Business Owners seeking to enhance strategic positioning and exit readiness.
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Investors and Advisors interested in learning advanced valuation and acquisition principles.
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Growth-Minded Leaders who want to future-proof their organization and create freedom beyond the business.
No matter your current stage—startup or seasoned enterprise—this course will teach you how to turn your business into an asset that grows, attracts, and sells for premium value.
Meet Your Instructor
John Ratliff
A serial entrepreneur and mergers & acquisitions expert, John Ratliff grew his company by acquiring 24 businesses before selling it for an extraordinary 14x EBITDA. He has mastered the art of identifying hidden value drivers that make companies irresistible to buyers.
Joe Polish
Founder of Genius Network and GeniusX, Joe Polish is one of the world’s leading entrepreneurial connectors. He has helped thousands of business leaders expand their mindset, increase profitability, and achieve greater freedom through strategic growth and collaboration.
Together, John and Joe combine real-world experience and actionable frameworks to help you create a business that’s both highly valuable and deeply fulfilling.
Final Thoughts
The $65.5 Million Secret – Build a Business Worth Selling (Even If You Never Do) is more than an exit strategy course—it’s a complete reframe of how to build a business that supports your goals, your lifestyle, and your legacy.
Whether you dream of selling your company one day or keeping it forever, this program gives you the roadmap to create freedom, wealth, and lasting value.
👉Start learning today and build a business that’s truly worth selling.
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